Velocity by Dale Pollak
Velocity
From the Front Line to the Bottom Line
A guide to success in today's used car market
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits.
Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners.
"The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.
In this book, Pollak explains:
- How the used car business is fast becoming a commodities market
- How the Internet's "virtual showroom" is becoming the main entrance for most customers, and how to take advantage of this trend
- How one-price selling may be an inevitability, and how to prepare for it
- How to know up front whether an appraisal or investment in a used vehicle makes sense from an investment perspective
See what the industry is already saying about Dale's new book!
Those of us in the automotive industry really admire Dale and what he is doing to help dealers succeed. His experiences as a used car dealer and as a high-tech executive make his ideas the perfect marriage of tradition and innovation."
- Chip Perry, President & CEO, AutoTrader.com
Dale takes a personal stake in helping dealers. Despite the highly competitive nature of the used car market, Dale is able to find profits we didn't know were still out there."
- Bob Tasca III, Vice President, Tasca Automotive Group
Dale analyzes a familiar industry from an entirely new vantage point. He delivers powerful insights and understandings that are as unique as they are critical for driving success."
- Mitch Golub, President, Cars.com
Dale provides realistic solutions for dealers adjusting to doing business in the Internet age."
- Adam Simms, Owner and General Manager, Sunnyvale Toyota
About Dale Pollak
Dale Pollak is a highly-sought after authority in the automotive industry, providing profound insight into the everyday challenges faced by today's principals and managers. Drawing from 13 years experience as a dealer principal himself and eight years as a successful high technology executive serving the automotive retail industry, Pollak is widely recognized in the industry as an expert on maximizing dealership profits from used vehicle operations.
As a speaker who educates, challenges and motivates his audience, Pollak has presented innovative management disciplines at every major automotive industry event and is a featured speaker at the 2008 NADA convention.
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