Get a glimpse into consumers’ vehicle purchase processes through our independent research, interviewing in-market car shoppers. Consumers were asked about their purchasing styles, the vehicle features that matter most to them and their merchandising preferences. We also investigated how consumers perceive information, transparency and trust in dealerships. With this eBook, learn how your customers shop online and what they want to see, how you can tailor your merchandising approach to give them a digital shopping experience that is not only better but more influential.