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          • How to Drive Vehicle Profitability | Q2 2024 Live Market View

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Avoiding 5 Common Online Merchandising Missteps

Published Date

In this vAuto podcast, vAuto Performance Managers Jim Tourigney and Patrick Wright detail best practices to help dealers avoid the five most-common merchandising missteps that result in used vehicles not moving when they should. From rethinking the role merchandising plays in your sales process to an over-emphasis on re-pricing rather than re-merchandising vehicles, Tourigney and Wright offer practical pointers to help dealers gain efficiency as they get more from their merchandising and related promotion efforts.

Bonus: The pair also distill key distinctions between merchandising new and used vehicles to better engage their respective buyers.