Stop new car aging from weighing you down.
You know the costs associated with new car inventory that sits for too long on your lot. And it’s not something you can ignore. Because every day you don’t sell a car erodes your bottom line.
With today’s high interest rates, dealers collectively spend an estimated $540 million* in additional holding expenses per month compared to 2019. But you don’t have to be one of them.
Now, you’re able to sell new cars faster by pricing them more competitively (without “racing to the bottom”) and merchandising each vehicle based on what’s most important to online shoppers.
And you can do it all faster than you might think.
How factory-to-dealer incentives help.
And hurt.
As of August 2024 there were 2.84 million new cars aging on dealers’ lots. That led OEMs to release fresh discounts, rebates and incentives to help get those cars sold. It was a logical solution. But that created a new problem …
The rise of incentives has made it nearly impossible for you to manage your inventory. The process is now more convoluted than ever, leaving you to potentially list new cars at the wrong price.
To make matters worse, consumers are suffering affordability challenges. So, you have to put more attention on showing a vehicle’s best price, along with its most in-demand features.
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Introducing vAuto Conquest and Premium Merchandising
Set automated pricing rules based on age
Simplify complex rebate and incentive programs
Feature each vehicle’s discounts and promotions your VDP carousels
Pricing and merchandising are no longer a one-size-fits all strategy. With vAuto, you’ve got everything you need to take a more market-focused and variable approach to selling new cars faster.
The right inventory management solutions make it simpler to sell your new cars.
Pinpoint low-supply vehicles that are priced too aggressively and set pricing rules based on age to avoid extreme discounting.
Make sure every new car has the most up-to-date price by automating factory rebates, incentives and discounts.
Apply rebates and incentives at the VIN level across all new vehicle inventory, instead of going VIN by VIN.
Intelligent Promotion with Advanced Backgrounding enables you to boost your dealership’s branding, display affordability with available rebates and incentives, and showcase the features included in vehicle packages.
Deploy updated pricing, photos, descriptions and more for every listing on every site, all at the same time.
Start selling your new cars faster.
Chances are you have cars on your lot right now growing older and more costly by the day. Now, you don’t have to feel trapped by aging inventory draining your profitability, your market share, and your selling opportunities.
It all starts with your personalized demo. It’s a no-pressure conversation where we will:
- Analyze your pricing strategy and rules
- Evaluate how you manage factory incentives
- See how you can improve the VDP experience
Don’t wait another day. Request your demo now.
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