January 2024 New Car Insights

  • The total supply of available unsold new vehicles was about 50% higher than a year ago
  • The average listing price increased and reached its peak of the last two years
  • Discounts and incentives have helped lower average transaction prices 2.4% year over year

3-Month Sales Trend*

MonthAvg. Daily Retail Sales
October48,000
November48,400
December52,500

Average Transaction Price*

MonthAmount
October$47,936
November$47,435
December$48,759

Days’ Supply*

Month# of Days
October67
November71
December70

Daily Holding
Cost Per New Car*

MonthAmount
October$7.74
November$7.73
December$7.71

Dealer Profit
Per New Car**

MonthAmount
October$3,182
November$3,002
December$2,729

OEM Days’ Supply*

“Due to an increase in average transaction prices, new-vehicle affordability worsened month over month in December. However, year over year, it is in much better shape, and new-vehicle loan rates are down from their peak in October.”

Jonathan Smoke, Cox Automotive SVP and Chief Economist 

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Sources:

* Cox Automotive Insights
** J.D. Power