The proven way to profit at wholesale

Retail isn’t always the most profitable path for every car. Dealers are turning wholesale into a reliable revenue stream using Upside™. When you wholesale with Upside, you get a guaranteed minimum price on every vehicle, so you never risk a loss. If a vehicle sells for more than the guarantee, you keep the lion’s share of the profits.

Find the upside in every acquisition

Upside redefines the risk/reward equation for you as a wholesale seller. You can help your car dealership maximize your returns while removing any risk of loss.

$30M+

earned by Upside dealers in combined profits 1

$1,000

average profit share per sale 2

100%

of vehicles sell 3

Upside on the move

In one year, we’ve expanded to 500 dealerships in 30 states. And we’re just getting started.

Solution benefits

Never risk a loss

With appraisals you can trust from Kelley Blue Book® Instant Cash Offer and Upside’s guaranteed 4 minimum wholesale price, you’ll always have a profitable exit strategy for every vehicle you acquire. When a vehicle sells for more than the guarantee, you keep the lion’s share of the upside.

Prep work down for you

From inside your vAuto platform, request a concierge to come to your location and certify the condition of the vehicle. We handle the listing. Buyers handle the transportation. And all you do is collect the money.

High returns with Upside Direct inventory

Combine the scale of Manheim with the playbook of the country’s best remarketers. Upside Direct is the one-of-a-kind inventory that creates exciting opportunities for buyers, while delivering the high returns to sellers over time.

1Total amount returned to users from 2022 through July 1, 2024. 2Average profit share to users as of March 13, 2023. Not a guarantee of profits. 3Manheim covers the cost in the event a car does not sell in the traditional auction environment. 4Upside guarantee minimum price is the minimum price you receive when you sell the vehicle through the Upside marketplace. The minimum price is based on valuations, appraisal data and wholesale market conditions from Manheim and Kelley Blue Book. Plus, you review the minimum set price before you agree to sell. See full details, requirements, and any limitations at: Terms PDF.

Ready to learn more?

Mike Maheras

Phillips Chevrolet

“Upside has single-handedly saved us hundreds of thousands of dollars.”

Mike Maheras

Phillips Chevrolet

Jim Farkas

Germain Motor Company

“It lowers our costs and every car sells. There's no stress. Upside takes care of everything.”

Jim Farkas

Germain Motor Company

Dealer success stories

Connections

Upside lives inside your vAuto platform so you can see your wholesale profit potential where you are already managing your inventory. Wholesale your Upside vehicles with a click of a button inside of Provision and ProfitTime GPS.

With appraisals you can trust from Kelley Blue Book® Instant Cash Offer and Upside’s guaranteed minimum wholesale price, you’ll always have a profitable exit strategy for every vehicle you
acquire.

Upside Direct inventory starts at 50% of MMR and is built for buyer success. Get clear CRs and complimentary DealShield 21-day Return Guarantee on most vehicles.

Request a demo

See how Upside helps you up your wholesale game. Sit down with a product specialist to identify vehicles in your inventory that would give you more profit if sent to Upside instead of retail.

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Frequently Asked Questions